Friday, March 28, 2014

Doryana Robins Final Project



Digital Media: Art, Culture, and Theory
Doryana Robins
March 19, 2014
“Yankelovich, a market research firm, estimates that a person living in a city 30 years ago saw up to 2,000 advertising messages a day, compared with up to 5,000 today. About half the 4,110 people surveyed last spring by Yankelovich said they thought marketing and advertising today was out of control.”(8) The ads we see today are images of women who are beautiful, sexy, and something we strive for, but these are images that media companies have created to sell products. Our idea of what is beautiful has become so distorted, but can you blame us when the pictures themselves are? Media corporations in the 21st century United States are intentionally presenting images of women that are simply beyond what is attainable. The images that media and advertising companies are creating are having a negative impact on women today. In the movie Miss Representation “53% of 13 year olds feel unhappy with their bodies.”(7) Photo-shopped pictures that media corporations are creating make women question their own beauty. bigstock-Woman-Thinking-7421680 copy.jpg
In today’s society, media companies are creating images that objectify and sexualize women. They are creating an “ideal women” who has been digitally changed so that it is impossible to attain her beauty because it isn’t real. The images we see every day make us question our physical attributes and give us something to hope or strive for. “Unfortunately, this is no simulated game. This is real life. This is what publications do every day” (9) Media companies are using programs like Photoshop to digitally alter images so that they create an unrealistic and unattainable image of a woman. They start out with a model who is already attractive but with Photoshop they create an extreme version of that image where in some cases one can’t even tell it was the same person. (https://www.youtube.com/watch?v=4XHEZwEhJvI ) Media companies may think they are creating a better version of the model or a more aesthetically pleasing image, but what they are really doing is creating an image that is physically impossible to attain. “No wonder our perception of beauty is distorted.”(1) The type of images media and advertising corporations are creating for advertisements depict women as if their body was the only thing the viewer was looking at, rather than what the model was actually selling.
The advertising companies create these images to get women to buy the products they are advertising. For example, they show an image of an incredibly beautiful woman who has Photo-shopped eyes with gorgeous make-up. The average woman looking at the advertisement doesn't have eyes that are anything like the woman in the advertising, but she wants to look like that. She might buy the eye make-up that is being advertised. Or the shampoo and conditioner, or the clothing, or the car, or the smart phone, or whatever it is the advertisment is selling, because she wants to be as beautiful as the model in the picture, just that the image isn't really what the model looks like. Women sometimes end up feeling frustrated because they can never be quite as beautiful as the image in the advertisement.
new.jpg


In Dove’s new campaign “Dove Real” a short film documents how women perceive themselves based on a simple experiment. Women were asked to describe themselves, and then a sketch of them was drawn by an artist based only on the verbal description. Then another person was asked to describe the same woman, and another sketch was made based just on the second verbal description. After both drawings were done the two sketches were shown next to each other. In every case the second sketch, the one based on the description made by another person, not the description the woman made of herself, was so much more beautiful. The artist said “The women were very critical about moles or scars or things like that, and yet they were describing a normal beautiful person” (2) At the end of the video one women said “We spend a lot of time as women analyzing and trying to fix the things that aren’t quite right, and we should spend more time appreciating the things we do like.” (2) This campaign showed how women have developed a more negative view of themselves compared to how other people see them. I think that in today’s culture women have a lot of pressure on them and feel as though they have to be as beautiful as the people they see the in the ads. https://www.youtube.com/watch?v=litXW91UauE
Every day women are subjected to ads showing them how they should act, look and be. Many women are influenced by this image of beauty and try to attain the impossible. In today’s society people criticize themselves harshly. In an article from Upworthy.com there is a video about four girls who get covergirl makeovers but don’t like the results. One of the girls in the video said, “You look at yourself and you know you can never attain that ideal.” (3) I think one reason ad companies create images that women strive for is because it creates desire and sells products. When women feel as though they need to look prettier or they need to change something about themselves they generally go out and buy a product they hope will make the change. If the ad companies create an image that is unattainable, women will always think the next new beauty product will help them to achieve “beauty”. http://www.upworthy.com/4-ladies-get-the-cover-model-makeover-of-their-dreams-and-then-hate-the-results-11113
Digitally altered images in the 21st century have become the norm. But Aerie, which is a branch of the company American Eagle, has launched a new campaign called ‘Aerie Real’. Aerie Real’s campaign is to use ad images that are not photoshopped at all. They feature women who are naturally beautiful. Although Aerie’s models aren’t Photo-shopped, they are presented in the same way as in other ads where the pictures have been altered. Even though the images are not digitally altered, they still portray women in a way that appears to objectify and sexualize them. Aren’t the models there to show off the product the company is selling? Maybe our attention should be turned to the products rather than the models.

FAB-Fashion-Who-Needs-Photoshop-Not-This-Lingerie-Company-And-Their-Models-Still-Look-Amazing-2.jpgFAB-Fashion-Who-Needs-Photoshop-Not-This-Lingerie-Company-And-Their-Models-Still-Look-Amazing-2.jpg

 
The film ‘Miss Representation’, is about how women are misrepresented in society today and what it means to be a powerful women. The movie quotes women in today’s society who are considered to be in a powerful position or who have power. One woman says that “to be a women is to be the unattainable idea of beauty.” (6) If beauty has become unattainable then what exactly are women trying to attain? “When is it going to be enough?”(6) 21st century girls are judging themselves so harshly by standards that are unreal. “Not only are they seeing others as objects they see themselves as objects.” (6) http://www.greys-anatomy.cz/wp-content/uploads/ženy-6.jpg

The media and advertising companies may have gone too far in how they use and modify images of women in advertisements. They create images that are Photo-shopped to make women look beautiful in a way that can never be attained by most women. Many women will still want to look like the images and buy the products being advertised but for some women the images are so unrealistic that they might stop caring about buying the product. Women may start to resent some of the companies that sell products with these unrealistic images because the images make them feel bad about themselves instead of wanting to look like the Photo-shopped images.
Some companies like Aerie are now using pictures of models that are not altered, but they are still presenting the models in a way that are objectified and sexualized. I don't think it makes much difference whether the images are Photo-shopped or not, it's the way the companies are portraying the women in the images that is as big an issue as the altered images.
http://www.policymic.com/articles/79585/watch-this-woman-get-a-complete-photoshop-makeover-in-3-minutes-flat



Bibliography
 
1.   Dove. "Dove: Evolution." YouTube. YouTube, 02 May 2011. Web. 26 Mar. 2014.
2.   "Dove Real Beauty Sketches." YouTube. YouTube, 14 Apr. 2013. Web. 25 Mar. 2014.
3.   Gilkey, Melissa. "4 Ladies Get The 'Cover Model' Makeover Of Their Dreams ... And Then Hate The Results." Upworthy. N.p., n.d. Web. 26 Mar. 2014.
6.   Miss Representation. Dir. Jenifer Siebel Newsom, Kimberlee Acquaro. 2011. Film
7.   "Mind-Blowing 'Body Evolution' Video Dramatically Alters Woman's Body With Photoshop." YouTube. YouTube, 31 Oct. 2013. Web. 26 Mar. 2014.
8.   Story, Louise. "Anywhere the Eye Can See, It's Now Likely to See an Ad." The New York Times. The New York Times, 14 Jan. 2007. Web. 24 Mar. 2014.
9.   Wallace, Tracey. "Watch This Woman Get a Complete Photoshop Makeover in 3-Minutes Flat." PolicyMic. N.p., 24 Jan. 2014. Web. 26 Mar. 2014.
 

Wednesday, March 26, 2014

DREAMWEAVER: Your final multimedia paper due on your own web site - Wednesday, April 16




Create a THREE page web site in Dreamweaver that features:

 1. Your Paper
 2. Your Bibliography
 3. Your Biography

 You will present this in class for a final grade.

Aaron DaCosta's Final Paper

Aaron DaCosta
Professor Williams
Digital Media
27 March 2014
Label Expiration?

“Revolutions are still televised, but they get Tumblr'd, tweeted and YouTubed first (Weiss, “Odd Future Wolf”). Since the year 2000, advances in technology and changes in public taste have tested the very foundation of the United States music industry. Traditionally, several large record labels such as Interscope, Atlantic, and R&R controlled not only the when and how music was released to consumers, but who could release it. However, with the genesis of digitalized music, declining CD sales, and online piracy, music has become more easily accessible and distributable. Unlike in the past where artists would take their demos and mix tapes to a record label that would decide whether or not the public would like it, social media platforms give the artists the necessary tools to share their music directly with listeners and get immediate feedback. Numerous new upstart groups and artists took advantage of this change in music distribution to share their albums and gain notoriety. Passion Pit, Chance the Rapper, and Tyler the Creator all utilized the internet and social media to further their respective careers to previously unimaginable heights without record label backing.
            In 2008, Michael Angelakos started what would become Passion Pit when he recorded Chunk of Change EP as a Valentine’s Day present for his girlfriend at the time. Prompted by his friend, Michael put the project on MySpace where the lead single, Sleepyhead, has racked up over three million plays. A testament to the speed and power of social media, Angelakos’ relatively quiet life was completely up ended almost overnight.

“After Angelakos' first Passion Pit project-- 2008's Chunk of Change EP, a Valentine's Day present to a soon-to-be-ex-girlfriend-- generated a swarm of buzz, the band shuttled from Boston house parties to upper-tier indie label Frenchkiss to major label Columbia in less than a year” (Fitzmaurice).
            Social and digital media not only helped launch Michael’s career, but held it together through some extremely stressful times. He was diagnosed with bi-polar disorder at the age of 18. This serious condition can make life very difficult, let alone embarking on a national tour. While working on their most recent album Gossamer, Michael fell into a deep depression but was able to keep working on the project through the power of the Internet. Since high fidelity sound files can be shared almost instantly, recording no longer has to happen in one take at the same studio, allowing Angelakos and his band mates to collaborate from different locations.




Social media helped the band reach out to fans and promote good will when it was forced to cancel several tour dates to give Angelakos a mental health break. Passion Pit shared details via their official Twitter page and could answer fans questions.
Chancelor Bennett, a Chicago, Illinois rapper, known by his stage name of Chance, has rocketed to the forefront of the hip-hop mix tape scene in the past two years and is beginning to draw national mainstream attention. Chance recorded his first mix tape 10 Day while he was serving a suspension from his high school in 2011 (Weiss). The stabbing death of Chance’s close friend Rodney Kyles Jr. in 2011 drove him to do some serious soul searching.

The tragedy eventually inspired Chance to redouble his efforts on his rap career. He brilliantly coupled using the traditional tactics of unsigned rappers like passing out copies of his work on the streets and appearing at local venues with social media coordination through Facebook, Twitter and online distribution of his work through the popular sites DatPiff.com and Fake Shore Drive. These strategies and hard work soon paid off; Chance became a Chicago celebrity almost overnight selling out multiple venues and attracting massive crowds everywhere he went (Hyman). “Barely out of his teens, Chancelor Bennett has already transformed himself from a suspended high school student to the young Chicago rapper universally adored” (Weiss, “Situation Critical”). His success has proved that maybe it is not ever necessary to sign a record deal.
            Not content to be a much talked about rapper, Chance parlayed his newfound fame into spots as an opener for Childish Gambino and Eminem’s national and international tours. This decision gained him even more notoriety, instantly attracting record labels. “Chance … took business meetings with "nearly every major label," including a sit-down with Epic Records CEO L.A. Reid. But for now, he says he's holding off signing with anyone.




"There's still more time," he says, "and still so many stages to Acid Rap" (Hyman). However, these companies did not see that the attention also gave him the ability to launch a national solo tour, The Social Experiment Tour, and book huge festival and college show dates as a completely independent artist. The concept that a performer could not only put together such a massive tour, but sell out almost every venue without any record label sponsored promotion or interviews was virtually unheard of until Chance.
            Tyler Gregory Okonma, the eccentric and sometimes obnoxious young rapper/producer, perhaps has utilized the freedom that the Internet and social media afford artists more effectively than anyone else in the industry has. During the past four years, Tyler grew his content from horror-core and shock-core rap with great potential to some incredibly musically and thematically complex work.


He was able to do this because he developed at his own unique pace and worked without the limitations of censorship or commercial viability via the social media site Tumblr. Tyler spoke about the informality of this process with SPIN magazine
 “When you started posting songs to Tumblr, did you have a plan in mind?
I don't know. I'm half-half. Sometimes I know what I'm doing, sometimes I don't. Some people say, "What were you thinking when you made Bastard or Goblin?" I didn't know it was gonna become sequenced like movie albums that you have to listen to beginning to end. I didn't do that on purpose but I did, it's like my subconscious knew what I was doing... I just made a website just to put all of our shit on, just all the skate videos and songs and shit, and people just latched on” (Shepherd).

As Tyler learned and became more professional, his YouTube channel functioned as a digital demo tape of sorts, allowing him to share his work, receive criticism, and grab the attention of labels. By the time he inked his one album deal with Sony; he already obtained a massive fan base, had millions of twitter followers, and won an award for his music video Yonkers. Social media empowered Tyler so much that when he eventually signed his contract he had all the leverage.
Since Tyler was already so popular when he decided to accept a record deal, he had a lot more control over the terms of the contract.
“His hands-on approach is beginning to reap rewards. Odd Future just signed a deal with Sony/RED for distribution rights to its albums, but nothing else. The group will retain “100 percent creative control” and there will be “no third-party participation,” the co-manager Christian Clancy said in a statement” (Caramanica).

Tyler has used his autonomy to branch out from just composing music. He produced a sketch comedy TV show, directed a music video that went viral, and designed his own exclusive clothing line.
Passion Pit, Chance the Rapper, and Tyler, The Creator all rose from relative obscurity to national fame in the blink of an eye. Each performs a different genre of music, began their careers in different cities, and interacts with fans in different ways. However, the power of social media and the Internet allowed them to develop in ways previously unimaginable. Their success is a testament to the ability of a format to change longstanding industry traditions.
Works Cited
Caramanica, Jon. 3Angry Rhymes, Dirty Mouth, Goofy Kid." The New York Times. The New
York Times, 07 May 2011. Web. 24 Mar. 2014.
Fitzmaurice, Larry. "Inside the Brilliant and Troubled Mind of Passion Pit Leader Michael
Angelakos." Pitchfork. Pitchfork Media Inc., 19 July 2012. Web. 24 Mar. 2014.
Hyman, Dan. "Chance the Rapper: High Times and Wild Nights in Chicago." Rolling Stone.
Rolling Stone, 24 May 2013. Web. 24 Mar. 2014.
Shepherd, Julianne E. "Odd Future's Tyler, the Creator on Race, Broken Homes, and Waking Up
Rich." SPIN. Spin Magazine, 21 Nov. 2011. Web. 24 Mar. 2014.
Weiss, Jeff. "Odd Future Wolf Gang Kill Them All Is Performing Rap on Its Terms." Los
Angeles Times. Los Angeles Times, 10 Apr. 2011. Web. 15 Apr. 2014.
Weiss, Jeff. "Situation Critical." Pitchfork. Pitchfork Media Inc., 7 May 2013. Web. 24 Mar.
2014.


Sophie Ali Final Paper

Sophie Ali
Professor Williams
26 March 2014
Oh, For Fox Sake: The Most Trusted Names in News? 



 

Race has always been a topic of interest, a source of contention, or just another variable often used to categorize individuals. Further, it is one of the biggest factors that gets spotlighted, or avoided all together, in high profile stories ranging from missing persons coverage, to murder cases, and terrorism attacks. Consequently a disturbing trend is on the rise: racial profiling. News media are unfairly taking the negative behaviors of one person and transferring them onto all people of similar appearance. These news stories and television stations are only cementing the gap between races, and little is being done to stop this. While not all news media in the 21st century U.S. perpetuate a pro-white, anti-minority sentiment, major stations such as CNN, Fox, and MSNBC have a biased tone to their reports.


What if Zimmerman had attended a rally for Martin? [x]


United States journalism has never been an objective business. In fact, these days there seems to be a formula that news media follow in an attempt to beat the competition and gain more viewers, all in order to fuel the money machine. “Getting the ‘good’ story first, relying on expert sources, reducing events to two-sided reports, questioning aggressively politicians and leaders, and personalizing” are all aspects of the storytelling method that delivers us our news (Campbell, 143). A majority of the racial profiling problem stems from the reduction of events to two-sided stories which pits two people or groups against each other with one clear winner: criminal versus noncriminal, offender versus non-offender, and white versus nonwhite. However, the grey areas common to realistic new stories are driven into nonexistence by media and that creates an idealistic mold for every news case to fit into. Because the real world does not work on a black and white scale, we deserve to be presented stories that use a full spectrum of colors, stories that do not label entire races as good or bad, or encourage harmful stereotypes.



  Fox News claims to be working for Americans, but in reality their opinion-to-fact reporting percentage indicates otherwise. [1]


All individuals have an opinion and despite their wish to remain neutral at times, they cannot prevent some form of bias from slipping in. News anchors, relaying stories to us through our television screens, should try their best to keep this bias at bay, perhaps by focusing less on their own commentary and opinion or interviews and more on factual reporting. As logical as that seems, especially with news media’s outward goal of only presenting the facts to the public, that is not what CNN, MSNBC, and Fox News are doing. A study by State of the Media found that at CNN, 46% of airtime was commentary/opinion, 55% of airtime was commentary/opinion at Fox News, and a shocking 85% of MSNBC’s airtime was commentary/opinion, leaving only 15% for factual reporting (Jurkowitz). It is not new knowledge that these three major news stations are known to have a conservative ideology, and they have been known on several occasions to veer from the issue at hand to address more personal concerns. In 2013, a Fox News anchor famously issued a verbal attack on an author, simply because of her individual issues with reconciling his religion and race with that of the topic of his book. Incidents like this could be avoided if there was less focus on interview segments or even if there was less power given to news anchors, who are only supposed to relay facts in the first place.



Fox News’ affiliates are often called out for their racially insensitive comments. [2] [3]
 
 In February 2012, a high profile murder case was featured on every major news station in the United States: the shooting of Trayvon Martin by George Zimmerman. It is important to note how the two men involved were characterized, Zimmerman as the “white Hispanic” and Martin as the African American. Before any investigation could be completed or any conclusions drawn as to what happened on the night of the fateful shooting, news media seemed to have answered the question for their viewers. Sticking faithfully by the “reducing events to a two-sided story” method, a winner and loser had already been declared by CNN, and it was no surprise that the “white Hispanic” won out. A term that had never been thrown around before the Zimmerman-Martin incident, one had to wonder if the inclusion of white as a descriptor was necessary. A racial profiling trend seems to have permeated these major news stations and it will only grow if viewers willingly consume what they are offered.
 

When news broke of Zimmerman's sudden interest to participate in a celebrity boxing match, people were outraged at his audacity to refer to himself as a celebrity. However, not much attention was paid to his confession to fight anyone, including black people. Had the case been reversed, with Martin confessing to fight anyone, including white people, a greater uproar would have ensued. [4] [5]

Racial trends in news media are becoming more prominent and so are the studies investigating them. Robert Entman, a professor of Media and Public Affairs at George Washington University, highlighted several media trends regarding race including, “whites are overrepresented as victims of violence and as law-enforcers, while blacks are underrepresented in these sympathetic roles,” “blacks in criminal roles tend to outnumber blacks in socially positive roles in newscasts,” and “blacks and Latinos are more likely than whites to appear as lawbreakers in the news - particularly when the news is focusing on violent crime.”A change in the structure of news broadcasting begins with educating ourselves on the unfairness of the current format and accepting that stereotypes and prejudices may exist in America today, but realizing they should not be the norm, especially in mainstream news. “Fox News' [along with CNN and MSNBC’s] racial crime coverage is hurting people” and feeding into what they are projecting is wrong and regressive for our country (Powell).
 

What if Zimmerman had been black? Racial Profiling unfortunately influenced the reporting of the Zimmerman-Martin case in 2012. [6]

            The coverage disparity for races extends beyond crime stories, often infiltrating the airtime given to missing people cases as well. Dr. Mia Moody, assistant professor of journalism and media arts at Baylor University, says “National media coverage of missing women is unequal when it comes to race, with missing Anglo women receiving more attention than black women.” Unfortunately, race, social class, and physical appearance play into the amount of attention a case will receive and this significantly hurts many women’s chances of being found. It goes deeper, affecting missing children’s coverage in national news. A 2010 research report compared the proportions of missing children cases in news reports and official reports from 2005-2007. They found that the coverage of missing children cases might be disproportional based on race and gender, with “non-African American cases having 80.5% coverage” in the television news sample and “African American cases having 19.5% coverage” (Min, 213). It is obvious that the claims of a racial bias presence in the news are not personal and occasional, having been backed by countless studies and professionals.



Television shows such as The Simpsons often parody news stations like Fox. The edited image shows a city being distorted and harmed by the effects of Fox News. [7]   

  Efforts to counteract the inequality from broadcasting stations like CNN are in existence and gaining popularity. The Daily Show With Jon Stewart on Comedy Central blatantly calls out opinion-based newscasts like The Bill O'Reilly Factor in a sarcastic and humorous manner. An episode entitled “Black Friday Profiling”addresses actual, modern day adversity faced by African Americans in high-end retail stores. The profiling that plagues them can be partly attributed to racial stereotypes that are only intensified by news media that play off of them. Jon Stewart references other racial issues in the episodes “The R-Word” and “Weak Constitution.”
 

Don't let Jon crack under pressure. While there are some efforts to counteract the racially biased news networks, more could be done. Perhaps by bringing similar shows to local channels than everyone can watch rather than cable networks like Comedy Central. [8] 





         Do not accept everything you hear as the absolute truth: that appears to be the underlying message of the countless studies done regarding race in media. Nonetheless, it is easier said than done when television news is accessible and convenient and tells us what to think, requiring little effort on our part. As technology advances however, and younger generations turn to the Internet for their news, more opinions are heard and racial profiling in news stories is called out. Websites and news stations like Democracy Now challenge the notion of opinion based news and are a step in the right direction for Americans. At the end of the day, racial profiling is not going unnoticed, with articles like “If Caylee Anthony had been black, would you know her name?” appearing left and right (Alexander). “Race and the Press: The Local Story,” a 2001 conference held in Washington DC, stressed the importance of media helping narrow the gulf between black and white citizens, rather than widen it. A panelist added that the problem “is that we still see a white person as the default person, a regular person” (Fernandaz). Now is the time for news media to do their part with their ability to reach the masses, and assist in helping Americans step away from that ideology.







Does it matter? Racial bias from news media actually does translate in real life and perhaps affects it as well. [9] 


Works Cited

Alexander, Keith L. "If Caylee Anthony Had Been Black, Would You Know Her
Name?" Washington Post. The Washington Post, 10 July 2011. Web. 20 Mar. 2014. <http://www.washingtonpost.com/opinions/if-caylee-anthony-had-been-black-would-you-know-her-name/2011/07/06/gIQAtTW23H_story.html>.
Baylor University. "Missing Women of Different Races Receive Differing Coverage
from Media." Baylor University Media Communications. N.p., 8 July 2010. Web.
20 Mar. 2014. <http://www.baylor.edu/mediacommunications/news.php?action=story&story=76462>.
Campbell, Richard, Joli Jensen, Douglas Gomery, Bettina Fabos, and Julie D. Frechette.
Media In Society. Boston: Bedford, 2014. Print.
Fernandez, Daniel E., and Kenyon S. Weaver. "Journalists, Scholars Argue Racial Bias in
News Coverage." Journalists, Scholars Argue Racial Bias in News Coverage | News |. The Harvard Crimson, 29 June 2001. Web. 20 Mar. 2014. <http://www.thecrimson.com/article/2001/6/29/journalists-scholars-argue-racial-bias-in/>.
Jurkowitz, Mark. "The Changing TV News Landscape." State of the Media. The Pew
Research Center, 2013. Web. 20 Mar. 2014. <http://stateofthemedia.org/2013/special-reports-landing-page/the-changing-tv-news-landscape/>.
Min, Seong-Jae, and John C. Feaster. "Missing Children in National News Coverage:
Racial And Gender Representations Of Missing Children Cases." Academia.edu. N.p., 10 July 2010. Web. 20 Mar. 2014. <http://www.academia.edu/857391/Missing_Children_in_National_News_Coverage_Racial_and_Gender_Representations_of_Missing_Children_Cases>.
Powell, Brian. "Fox News' Racial Crime Coverage Is Hurting People." Media Matters for
America. Media Matters, 23 Aug. 2013. Web. 20 Mar. 2014. <http://mediamatters.org/blog/2013/08/23/fox-news-racial-crime-coverage-is-hurting-peopl/195567>. 
Stewart, Jon. "Black Friday Profiling." The Daily Show With Jon Stewart. Comedy Central.
           21 Nov. 2013. The Daily Show With Jon Stewart. Web. 09 Apr. 2014.             <http://thedailyshow.cc.com/videos/kqm9ge/black-friday-profiling>.