Social media are a new force in marketing and are already being adopted by the sports industry, with teams, leagues, coaches, managers and players establishing presences. With social media, there are no middlemen filtering the content produced by the various parties, which leads to a whole new level of both pragmatism and danger. Social media have revolutionized the interaction between professional athletes and their fans, making it incredibly fast and efficient to reach out to fans everywhere. Although most athletes abide by the rules of etiquette on social media, there are still many cases of athletes abusing this unprecedented power to make bold statements, cases such as that of Charlie Villaneuva, Larry Johnson, Mark Cuban, and, most notably, Alex Rodriguez. Overall, it appears that social media yields great, uncensored power that has shown to be more harmful than good.
Outline
I History of Social Media and Sports
- Brief overview of the creation of Twitter and Facebook, etc.
- Athletes enveloping themselves in Twitter (convenience)
- Statistics of athletes
II Good Intent on Social Media
- Athletes using social media for good
- Retweeting for good causes
- Public Relations
- Community work
III How Social Media Can Be Abused
- Lack of censorship
- Athletes with egos
- Abuse ON athletes (you suck!)
IV A Few Examples of Abuse
- Michael Phelps
- Charlie Villaneuva
- Mark Cuban
- Larry Johnson
V Alex Rodriguez
- Background
- Court Case
- Threats via text
- Accusations
VI Outsider Input
- Rick Pitino
- Kevin Long (UDiligence)
- Other athletes
VII Conclusion
- Reiteration of thesis
- Summary of paper
- Suggestion on how to fix the issue
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